Like every industry, there are always a few people ahead of the curve. Some companies, but by no means a majority, have come to realize that by putting more money into recruiting, into orientation, into training, they will see a significant return on investment. Many have begun to see the results of their investment; they're not losing drivers, they're actually keeping their best of drivers and they can demand more of drivers.
The drivers like the fact that they are recognized as an integral part of the company, and that is showing up in the company's bottom line, including less driver turnover. And they get a company that's driven by profitability, as well as driven by performance and that's what makes people succeed. And so there are some companies out there that are beginning to make that shift. And as time goes by those who shift will see success. And those who don't will potentially fall by the wayside.

The need for the transportation industry to improve orientation and have better recruiting practices is fast becoming an idea whose time has come. That being said, there are still a lot of companies entrenched in the "business as usual" model. They don't know how to change what they're doing and they lack the commitment, either emotionally or mentally, that's needed to break their old habits.
They believe that if they just pay lip-service to change, they'll still get the drivers. Their problem is sort of like Einstein's definition of insanity. If I keep on doing the same thing over and over and expecting a different outcome, I'm only kidding myself. So the end result is they're going to have to change that process and look at the fact that if they recruit better and conduct better orientation sessions and train better, then they're going to have a better product.