Katapult

Expert Blogger Bio

Johnny Schrunk - Risk Management Expert & Business Coach - Professional Safety Consulting

Topics: Safety and Regulations  Fleet Operations  Finances

For over 25 years, Mr. Schrunk’s firm has helped thousands of trucking companies build robust and effective Risk Management Programs that decrease losses, improve efficiencies and improve bottom line profits.

E-mail: johnjr@psccorp.com | Website: www.professionalsafetyconsulting.com

Waa, waa, waa, waa, waa…

The day that old morning sun rises in the west
And they pass a law in L.A. banning artificial breasts
When cars can run on water, gasoline and oil ain't worth jack
Right then, that's when
I'll take you back

It's like music
To hear you bawling
Waa, waa, waa, waa, waa


Brad Paisley... Read More

Heads in the Sands of Time: Fence-riders and Bullet Dodgers Don’t Make Money

There are good reasons why some companies are able to implement profitable programs, whether they're related to customer service, sales and marketing, safety, operations, maintenance or any other facet affecting their company's profit margin. Likewise, there are reasons why some companies' programs fail. A program could be designed incorrectly or it doesn't quite fit the purpose. But, most often, the problem is a lack of sufficient support, a program integrity problem or improper administration. Regardless of its purpose, carrying out a program to a successful result requires the identical steps and support. If administered correctly, and supported by everyone, it can be a money-maker. ... Read More

CSA 2010... Death Sentence or Pot of Gold?

Throw out everything you've heard about CSA 2010 from self-appointed, "professional speculators" because that's exactly what's been flooding our media channels and in-boxes: Speculation, Assumption, and Opinion!

Fact: Whether you like, love it, hate it, don't understand it, don't want to understand it or plan on putting your head in the sand, CSA 2010 is here; in a BIG way... in a GOOD way.... Read More

Predictably Irrational

Since my last blog, I took my own advice and went hunting, both figuratively, and literally. I bagged a deer, couple of pheasants, a quail, missed a duck and two geese and picked up some new customers. Also launched and started receiving registrations for The Trucking InfoSummit 2010.... Read More

It’s Hunting Season…

Hunting CartoonAs we're reluctantly racing into another (grueling for many) Holiday Season, which year after year has an uncanny way of weeding out the sickest and most desperate businesses, something additionally profound takes place. In the midst of dodging the ghouls and goblins that October graciously brings, for those that skirted through unscathed, brings upon the frightful post era of incoherent turkey day feasting followed by a fresh and hearty "New Year!"; for more than none, another year of the same, or for more this year than ever, much, much less. Err, that's bleak. No, it's true and real. Always has been and always will be. This disturbingly represents a significant percentage of our industry ("industry" is a scandalous scapegoat for personal failure). What's more disheartening is that it's by choice, not circumstance; because it's about the results, not the objective. Many people are offended by this truism. It's cyclic. It's a good thing.... Read More

Seriously, WTF?

So I've been burning the midnight oil on the road now for about 4 weeks, from San Diego to Baltimore and a whole lot of places in-between: consulting, coaching and mostly spending productive (exhausting) time with Mastermind Groups.George Foreman & Johnny Schrunk I had the great opportunity to meet with two-time World Champion George Foreman last week (note my left uppercut), who is not only a champion fighter, but what most don't know, one seriously bad-ass entrepreneur that won't back down from anything he believes will help someone in a very good way; against all odds. He hit my note and the timing was impeccable. I've been working diligently on (fighting for) an idea I've had for awhile now, that my clients, colleagues, followers, friends and ambassadors have been begging for. What was stopping me? Me.... Read More

How to Please Your Drivers and Your Spouse at THE SAME TIME

In this blog I promised to "jam some gears" a bit and unveil a strategy for "How to Please Your Drivers and Spouse at The Same Time". My ultimate goal with this blog is to make you happier this week than you were last week by giving you something to think about while you're indulging yourself (or painfully beating yourself up) over "Labor Day".... Read More

Leveraging Social Media Platforms

Let's quickly breakdown the 3 Social Media Platforms you should be actively engaged in right now, and then I will teach you how to integrate them and spend as little time possible creating large hoards of friends, so you can tend to the party and reap the benefits of being "the host with the most".... Read More

How to not be the “JERK” at Your Next Party

In this blog, I'll be delving further into the infinite benefits of "viral social media", how to easily and efficiently "connect the dots between the most important social media platforms" and how to use these techniques to capitalize on the insanely vast amount of marketing opportunities "up for grabs" in our trucking industry today.... Read More

The Best FREE Marketing Tool in Trucking

In this blog I'm going to share some "insider secrets" on ways you can start leveraging your own "BLOG" as a way to create market differentiation between yourself and your competitors. Take notes. This is FREE and powerful stuff, that if done right, will pay off BIG.

The blog is probably the biggest thing to hit the online world since the birth of search engines (i.e. Google, Yahoo, etc.) but enough about ancient history. A blog is basically a website with a couple differences. The first and biggest difference is that you have the ability to instantly add or delete information. It's as basic as having a pencil and piece of paper (with eraser). You need NO experience. The second difference is that you can "feed" your blog to other sites, so those sites will automatically be updated with your new information (i.e. your own website, affiliate, sister company, etc.); through RSS feeds (Real Simple Syndication). This is nothing you need to learn, it will do everything for you. Think K.I.S.S. Keep It Simple Stupid. And lastly, your blog allows YOU to communicate with YOUR readers (i.e. prospects, employees, drivers, dispatchers, Safety Director, etc.) by allowing them to post their own comments on your blog (if you choose to allow this). ... Read More